Our Story

Back in 2015, we had a crazy thought; what if toilet paper wasn’t wrapped in plastic? What if it was made from more sustainable materials? What if it was delivered to my front door? What a world that would be! After hours of thinking on the bog, we had a light bulb moment. Could we use Bamboo? It's one of the fastest-growing plants in the world, due to a unique rhizone-dependent system certain species of bamboo can grow 91 cm within 24 hours, a rate of almost 4 cm an hour or 1mm every 90 seconds. Sorry, we're getting off track. What if we could combine that bamboo with bagasse (the waste from sugarcane). Before we knew it smartass was born. Some say nature called, and we answered. 

We see ourselves as an innovative tissue company striving to lead the way and revolutionise the industry with a commitment to product stewardship, sustainably produced products, and incredible customer service.