Back in 2015, we had crazy thought; what if toilet paper wasn’t wrapped in plastic? What if it was made from more sustainable materials? What if it was delivered to my front door? What a world that would be! After hours of thinking on the bog, we had a light bulb moment. Could we use Bamboo? It's one of the fastest-growing plants in the world, due to a unique rhizone-dependent system certain species of bamboo can grow 91 cm within 24 hours, a rate of almost 4 cm an hour or 1mm every 90 seconds. Sorry, we're getting off track. What if we could combine that bamboo with bagasse (the waste from sugarcane). Before we knew it smartass was born. Some say nature called, and we answered.
We see ourselves as an innovative tissue company striving to lead the way and revolutionise the industry with a commitment to product stewardship, sustainably produced products, and incredible customer service.
Tree Free TP
With the equivalent of 27,000 trees flushed down the toilet every day, we wanted to produce toilet paper that would have little if any impact on our environment.
That's when smartass was created, using a combination of bagasse (A waste product from sugarcane) and fast-growing bamboo, which can be grown year on year with just rainwater and lots of sun and, little wear and tear on soil quality. We thought this had to be a smarter way to take care of our bottom line.
smartass is cushiony soft, strong toilet tissue made from sugarcane and bamboo fibres free of bleach, inks, dyes, and perfume. So it's kinder to the planet that grew it.
Order and Shipping
We offer nationwide delivery within 2 working days for £4 per carton. Subscribe and get free freight for life. Cancel any time.
Where is smartass made?
Our products are made in state of the art factories in China and Taiwan. We visit our partners regularly, and we're proud to work with the best in the business.
Will TP breakdown in a Septic Tank?
Absolutely! smartass is made from 100% sugarcane and bamboo fibre, as these fibres are shorter than timber, it will breakdown faster.
Can I change my subscription?
You can indeed. Just log in to your smartass account and you can manage your subscription there, too easy.
Still can't find it? Don't worry, drop us a line at firstname.lastname@example.org and we’ll sort it.
What’s up with the wraps?
Since we sell directly to you via our website, we use recycled cardboard for our boxes and wrap them in our lovely smartass wraps, rather than plastic!
We'd love to hear from you. Drop us a line at email@example.com